Brand Consultant, UX Ideologist
In today’s time Advertising has come a long way with advanced analytics driven experiments on Consumer Behaviour pattern – so my objective has always been, to create stories that break the clutter, simple to understand and differentiates easily from the peer group.
Also, in my experience, I have seen that ultimately Brand Preference/Loyalty is directly proportionate with Product/Service Quality, Staff Behaviour, After Sales Service – a diverse set of dynamics that must sync with the stories told to the public through Ad Campaigns.
Therefore, my endeavour is to create a holistic brand experience not just in terms of design and cross-media campaigns but also to re-engineer internal processes that result in consumer delight.
Having experience both on the agency side in creative production and corporate in the capability of strategic planning, brand ownership and execution of cross-platform advertising campaigns, my most notable career milestones so far –
+ Launched Reliance Digital in Kolkata
+ Vodafone launch in Assam and NE Circle
+ Tata-i launch in Assam and NE Circle
+ Live web media streaming for MTS India
+ Brand re-structure for CK Birla Hospitals
+ Brand re-structure for AMRI Hospitals
+ Pro Digital Brand Asset creation for Sugam Homes
Currently my team innovates in the digital space and incorporates latest trends in organic web & mobile technology with focus on overall business goals.
Total Experience – 16 years & counting
Industry Experience– Hyper Format Retail, Healthcare, Real Estate